Steven Spierer, 8/18/12

With a stunningly successful radio advertising campaign, Jeff Hiatt introduced those of us on the West Coast to a different way to kill termites using orange oil instead of the deadly fumigant Vikane. Jeff rose to the highest heights of success before falling victim to many of the challenges that face entrepreneurs today. Steve invites Jeff to tell a story that is simultaneously inspirational and cautionary for people working toward the American dream of starting and running a business enterprise.

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